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Janome’s journey began in 1921 in Japan, when founder Yosaku Ose established the PINE Sewing Machine Factory and revolutionised sewing machine design by replacing the traditional long shuttle with a round bobbin. The new bobbin resembled a snake’s eye, inspiring the name “Janome”, which means “eye of the snake” in Japanese.
Over the decades, Janome sewing machines have become known worldwide for their innovation, precision, and reliability. The company introduced many industry firsts — including the world’s first computerised sewing machine for home use in 1979.
Today, Janome remains one of the most respected Japanese sewing machine brands, combining traditional craftsmanship with modern technology to help sewists around the world create with confidence and ease.
The Brother story began in 1908 in Japan, when brothers Masayoshi and Jitsuichi Yasui started repairing and manufacturing sewing machines. Their dedication to quality and innovation led to the creation of what would become Brother Industries, a company built on family values, teamwork, and engineering excellence.
From these beginnings, Brother sewing machines have grown to become a trusted choice for sewists around the world. Today, Brother is a global leader in sewing and embroidery machines, known for reliability, creativity, and user-friendly design.
Whether for beginners or experienced makers, Brother sewing machines make it easy to bring ideas to life — combining Japanese engineering with a passion for innovation that has continued for more than a century.
Founded in 1851 by Isaac Merritt Singer, Singer helped transform the sewing industry by improving the design of early sewing machines and making them practical for everyday use. His innovations helped bring sewing technology into homes and businesses around the world.
Over time, Singer sewing machines became one of the most recognised and trusted names in sewing. Known for innovation, durability, and craftsmanship, Singer machines have helped generations of families and makers bring their creations to life.
From the classic black cast-iron models to today’s advanced computerised sewing machines, Singer continues to combine its rich heritage with modern technology to make sewing easier, faster, and more enjoyable for everyone.
Founded in Japan in 1964, Baby Lock was created by engineers working to bring the power of industrial overlockers into the home sewing room. Their work led to the development of the world’s first domestic overlocker, transforming the way home sewists finished seams and garments.
Since then, Baby Lock overlockers and sewing machines have become known for cutting-edge innovation, introducing features such as automatic threading, air-threading systems, and precision stitch technology designed to make sewing faster, easier, and more enjoyable.
Trusted by professionals and passionate sewists alike, Baby Lock machines continue to set the standard for quality, creativity, and user-friendly design, helping makers achieve flawless results with every project.
Founded in the early 1970s, Horn Furniture of Great Britain began with a simple mission — to make sewing more comfortable, organised, and enjoyable. What started as a small family-run business has grown into one of the UK’s leading manufacturers of sewing cabinets and sewing furniture.
Horn sewing cabinets are designed to bring comfort and practicality to every sewing space. Their ergonomic, foldaway sewing machine cabinets provide generous workspace, clever storage for machines and accessories, and the flexibility to transform any room into a dedicated sewing area.
Horn Furniture use high-quality materials and thoughtful design, Horn sewing furniture continues to combine innovation, craftsmanship, and functionality — making it the perfect companion for any serious sewer or crafter.
We stock a large range of sewing machines and haberdashery at competitive prices. We also offer Free tuition in-store on all machines purchased from us. Established in 1982, we are a friendly, family run sewing machine sales and service business based in Reading, Berkshire.
We are authorised stockists of many of the biggest names in sewing machines Including Janome, Brother, Singer, Baby Lock, Juki and Horn sewing machine cabinets.
Our prices are highly competitive and additionally, we have a wide range of haberdashery, machine spares and accessories. We also provide the following: Sewing machine repair and service – all makes in our fully equipped workshop.
We are conveniently located on the main road into Reading and we have free Parking at the rear of our shop via Eastern Avenue.
Need help finding the perfect machine? Contact us We’re here to guide you every stitch of the way.
